To Mike, it means he knows every month his real-time profit so that he can adjust his prices mid-year. He knows what his tax bill will be, well in advance.
Mike says that we saved his holiday! He had peace of mind because we dealt with his Vat demand letter (for £10,000!) efficiently so that he didn’t have to worry. His team of accountants (us, by the way!) was working whilst he wasn’t.
Mike compared our value to having a full-time team member on board for a fraction of the cost. He feels secure because there is a whole team he can call on and someone is always available. And he knows it’s being done by experts.